OVERVIEW

 

Kings in the Kitchen is many things.  What started out to be an educational and entertainment program for radio enthusiasts, has evolved into much, much more.

 

Kings in the Kitchen is the brainchild of Anthony “The Big Cheese” Mongiello, the original inventor of Stuffed Crust Pizza and Founder and CEO of Formaggio Italian Cheese Specialties. Formaggio is a well-known National and International Specialty Food Brand. The Company has won several prestigious industry awards, for its various products and best tasting cheeses in the category.

 

Mr. Mongiello is an innovator, and Kings in the Kitchen is the latest of what is certain to be one of the most unique marketing innovations to hit the Food Industry in decades.

 

THE CONCEPT

 

It is a fairly common assumption that most “real men” don’t cook, they barbeque!  For those “few” men who do occasionally cook, it’s assumed, they are, for the most part, limited to a few simple recipes—burgers, scrambled eggs and the like. And last but certainly not least, it is assumed that it takes formal culinary training for a man to be able to create a sumptuous meal. To those who make those assumptions, we have three simple words; Wrong, Wrong and Wrong!

 

The Kings in the Kitchen model demonstrates just how easy it is for the average man to create gourmet meals quickly and with minimal effort. We’re not talking about plain dishes designed only to satisfy ones hunger.  We’re talking 5-Star meals. Entrees that are guaranteed to delight the taste buds of even the most demanding chefs.

 

At its core, KITK is a demonstration presented by ordinary men, of various backgrounds and no “formal” cooking skills preparing a variety of gourmet classic dishes.

 

In reality, KITK is MUCH more than just a “cooking demonstration”. It quickly becomes obvious to those companies that “partner with us” that KITK is an extremely powerful sales and marketing vehicle. KITK is a novel way to promote your brand by “flying under the radar” while engaging your audience in an entertaining manner. The Kings in The Kitchen Marketing Program is unique in several ways:

 

  • Immediate Consumer Brand Awareness
  • Immediate Return on Investment
  • Creates Brand Loyalty
  • Very low cost of entry (more bang for your advertising buck)
  • Multiple ways to reach your Target Audience
 

 
 


                                  

 

 

 

 

Real Men. Real Food. Real Easy !

 

 

How the Program Works

 

The KITK program is designed to engage live audiences in a “close-up and personal” way, providing them with hands on cooking demonstrations in a friendly atmosphere.

 

KITK will conduct live “demos” in Supermarkets at selected Events and on “paid” TV Broadcasts or what we refer to as our “Mangiamercials TM”.

 

Kings in the Kitchen will set up weekly cooking demonstrations in various Supermarket Chains, including Shoprite, King Cullen, Stop & Shop, and others. The “Kings” will demonstrate how to prepare and cook Gourmet meals, using products that just happen to be available at that particular Supermarket.

 

This provides a natural “draw” for the Supermarket and the customer audience will all have a chance to sample the finished recipe. They will also be handed a KITK “Recipe Card”, which will list the ingredients by Brand name and will also feature the logos of the companies whose products are being used in the recipe that is being prepared that day.

 

We also have the ability, working with the stores and the “brands” to offer the consumers price off coupons to further encourage sales-- on the spot!

 

The Supermarkets will be encouraged to post a listing of “Upcoming Kings in the Kitchen” cooking demonstrations.  Consumers will become used to seeing these “demonstrations” and will begin to look forward to them. What better way to encourage brand Loyalty?

 

Unlike traditional “brand awareness” advertising, which in most cases takes months to quantify, the Kings in The Kitchen Marketing Program allows advertisers to see an immediate return on their marketing investment.

 

A FEW RECIPES KITK HAVE PREPARED:

 

 

Lasagna Roll Bolognese

 

Ingredients

 

  • 2 Jars Classico® – Your favorite variety
  • 2  Cans Chicken Broth – College Inn® preferred by the Kings
  • Formaggio Fresh Mozzarella
  • 1LB Ground Beef
  • Mild Italian Sausage
  • Lasagna Noodles- Barilla®
  • Eggs
  • Ricotta Cheese – KITK prefers Nona™ brand
  • Baby Bell Cheese
  • Chopped Onions
  • Minced Garlic by Chistopher Ranch®
  • Progresso Italian Seasoning Blend

 
 
 

 

 

 

 

 

 

 

 

 


Method

 

  • Sauté meat in Olive Oil. Add Onions & Garlic and Knorr® Italian Seasoning Blend
  • Add Classico – use College Inn Chicken Broth to thin out if needed
  • Use pan-cooked Barilla® Lasagna Noodles – boil water and cook until tender. Drain.
  • Beat 2 eggs and add to Ricotta
  • Slice Baby Bell cheese and add to Nona™ Ricotta mixture
  • Add some sliced Formaggio Mozzarella
  • Fill and Roll Lasagna Noodles
  • Add some sauce and bake until tender
  • Finish with Basil and Bolognese

Coconut Shrimp with Butternut Squash

 
 
Ingredients

 

  • Birdseye® Frozen Squash
  • Cleaned Shrimp Tails
  • Bisquick®
  • Peter Paul® Mounds® Coconut Flakes
  • Kraft® Sweet ‘n Sour Sauce

 

 

Method

 

Follow the directions on the Bisquick® container but do not add all the water they recommend - be about an inch shy. Pour the mixture into a bowl. Now grab the thawed pre-cooked and cleaned shrimp by the tail (use the tail like a handle) and dip into the batter. Cover with Peter Paul® Mounds® Coconut Shavings then place in a hot frying pan with hot oil and fry until golden brown. Remove Shrimp from pan and place on a paper towel to drain excess oil, and enjoy!

 

 

Chicken Posa Posa with Linguine

 

Posa Posa is a very popular restaurant in Nanuet NY.
This is one of the Kings Signature dishes!

 
 


Ingredients

 

  • Chicken Cutlets
  • Classico® Alfredo Sauce
  • College Inn® Chicken Broth
  • Fresh Sliced Mushrooms
  • Cream Sherry
  • Barilla® Linguine

 

Method

 

  • In a sauce pot add the mushrooms with some butter until fork tender.  De-glaze with Cream Sherry. Now add in the Alfredo Sauce and bring to a boil. Add Cream Sherry to taste and bring to a simmer.

 

  • Bring water to a boil (then add pasta when we start browning the cutlets). Season the cutlets with salt & pepper, add 2 tbs of Butter to a frying pan and get this pan very hot. Add the cutlets and brown them quickly. When ready, add the cream sauce to the frying pan and let simmer a minute or two. Remove the pasta, drain the water, add some of the cream sauce to the pasta, and serve.

 

 Prominent Exposure for Your Brand!

 

When you participate with Kings in The Kitchen, your product gets the EXPOSURE you deserve!

 

Not only do we make mention of your product or brand while we’re in the process of preparing our recipes, but your product is prominently displayed on camera. As added value, we will post tapings of the KITK demonstrations on the KITK website along with still photographs of your product which will be hyper-linked to your own website.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 

 

 

 


The Kings in The Kitchen Road Shows.

 

KITK will set up a series of “Road Shows” starting first with several Costco stores in selected areas. The shows will consist of cooking demonstrations, creating meals using various products that are sold at Costco. Costco will have the opportunity, working with their suppliers to offer customers price off coupons to encourage immediate sales.

 

Costco will be able to see an immediate result/increase in sales for the items that were used in the cooking demonstrations. The KITK will work closely with CDS (Club Demo Services) at Costco to assist in sampling the recipes to store customers.

 

The Shows will be professionally video-tapped and edited and used for additional promotional and marketing activity. Costco will promote upcoming KITK Road Shows in their circulars.

 

 

Schedule of Events.